How Link Tracking Helps Different Marketing Components

Running a business is not a cakewalk! You need to deal with new challenges every day. One of these challenges is creating an effective marketing place. What can serve you better than the internet for marketing your brand? Link tracking software is one of the best tools that can help business owners to track and optimize their traffic and best use their website.

Any marketer who is running a large-scale marketing campaign across multiple channels will tell you that it is extremely crucial to know which content attracts the highest number of conversions. Adding a unique code to each marketing activity helps you to pinpoint your effective campaign. Further in this blog, we are going to find out why you should track your links so make sure to give it a read till the end.

Marketers

Since marketers can easily see which content took off and which one fell flat using link tracking, it helps marketers to maximize the conversions. For instance, you wrote several how-tos, product comparisons, and case studies for your company’s blog. How will you find out which content is driving the largest number of leads? Simply create unique URLs for these posts and track them accordingly. The results can help you to determine your next content strategy as well.

In case, most leads are coming from product comparison, you may put a break on creating how-to guides. This will save your resources.

Digital marketing agencies

Running marketing campaigns in a digital marketing agency is a completely different game. You have to track several campaigns at a given point in time. You have to deal with a number of clients. As per a survey from Demand Gen Report, 46% of digital marketing agencies struggle with messy data.

Link tracking avoids metrics mayhem from happening as it is 100% accurate and based on the link directs. These parameters make it easy to measure data. You can measure the conversion rate of A/B testing ads or the click-through rate of every CTA button in multiple email marketing campaigns.

Affiliate marketing

When it comes to affiliate marketing, it is a huge challenge to identify which affiliates drive the highest number of conversions to a website. Here the link tracking comes into play. With each affiliate having a unique tracking URL, brands can easily identify their best sales-generating partners. Therefore, they can choose the best one to work with for a bigger promotional campaign.

To sum up

Link tracking is the backbone of any marketing campaign of a company. It is the only effective way to track conversions. It is a certain way to increase your ROI, enhance brand image, and avoid wastage of resources. The market is full of link tracking software that claims to be the best link tracking software. However, make sure to go with the one that suits your needs. If you want to learn more about link tracking software, feel free to get in touch with the experts.