What is Conversion Tracking Software?

 

Conversion tracking refers to the process by which a digital marketer monitors a specific mapped data point to analyze an online campaign within an ad platform. Advertisers use conversion tracking with an ad platform to determine which specific data points in their conversion cycle are reached by users they acquire through a caFmpaign. They use conversion tracking software to achieve this goal.

Conversion tracking software is a tool that allows advertisers to see what happens after a user interacts with their ads, such as:

·        Whether they buy a product,

·        Whether they sign up for your newsletter

·        Whether call your company

·         Whether download your app

It also helps them to determine from where in a conversion cycle some of their potential customers returned without completing the process of clicking on CTAs in your ad copies. Conversions occur when a customer completes an action valuable to you and defined in your campaigns.

Benefits of using conversion tracking software

A conversion tracking software provides a more in-depth understanding of campaign performance for future optimization. It ensures you know how your ads are performing and where a purchase originated. It also aids in determining the quality of traffic and source from where you are acquiring users on your campaigns. Here’re the key benefits of using a conversion tracking tool for your online campaigns:

·         Determine which keywords, ad copies, and ad groups are most effective at generating valuable customer response and activity.

·         Understand your ad spend and ROI (return on investment) to make more informed ad-spend decisions.

·         Reduce the amount of money you spend on advertising.

·         Determine how many customers are interacting with your ads on various devices so that you can improve your ad targeting.

·         Help you build better ad links in your campaigns.

·         Make smart bidding strategies to optimize your campaigns according to your business goals and available budget for maximum conversions.

A conversion tracking software can be a significant part of your marketing plan. It lets you know how your target users are interacting with your campaigns and how many leads are converting into successful sales. You can have real-time reports and statistics to analyze the ad performance in real-time and figure out where you can make changes in your campaigns for improvements. A quality link and conversion tracking should also have features such as split testing, traffic quality analysis, fraud monitoring, and others that could help you improve your ad performance.

With a lot of options to choose from, it’s good to find a conversion tracking software that allows you a free trial for a few days to learn how it can benefit your marketing campaigns and if it has everything you need to improve your online advertising. Take your time to find the best tracking software that best meets your marketing requirements and goals.