With a link tracker, you can track the promotional links put by you on different digital platforms and check if they are working, how much traffic are they attracting, from where they are attracting the traffic, and other details. This helps in making necessary changes to the marketing campaigns and making them more successful. Most importantly, the link tracker helps in defining and designing the next marketing campaigns.
The role of a link tracker is vital in building your company, but only if you use the best link tracker.
Sometimes, business owners spend on a link tracker based on the recommendations or low cost. Rarely, do they check out the other details and end up wasting their investments. They don’t get what they expect.
In this post, we will be discussing some points to help you know if you are using the best link tracker or not.
The link tracker should be easy to use
To get the details of the links you shared or posted on different platforms, the link tracker should be incorporated properly. There are some codes that you need to enter with every shared or posted link so that the result is generated in one place. Or else, you will have to specifically visit the platform to check the details. Even then, tracking the details would be difficult.
The functioning of the link tracker depends on the service provider. If you think the link tracker selected by you is easy to use, you can proceed with the same. No matter what, the link tracker shouldn’t create problems or complications at any stage of digital marketing.
The report shared by the link tracker should be complete
Every link tracker software comes with a reporting format. The format includes different reporting parameters. You should check if the parameters listed in your link tracker’s report format fulfill your requirement or not. You should determine if you will get the answers to all your questions related to marketing campaigns or not.
Many link trackers display the result as a formality. They mention the basic details and skip the in-depth results, which are sometimes very important. Either these link trackers don’t research to the core or charge extra for the complete report.
If you don’t get the complete report and your requirements aren’t fulfilled, you aren’t using the best link tracker. You should switch soon.
The link tracker should be provided by the licensed service provider
On one hand, a link tracker has made the digital marketing process easy for business owners and marketing owners. They know what should and shouldn’t be done online for good results. But, on the other hand, a link tracker seems to be risky. As the codes are placed with every shared and posted, the chances of getting hacked are very high.
To avoid any such issue, the link tracker service provider should be licensed. Or else, the link tracker won’t be considered the best. You, your website, and your other profiles will be at the risk.
If your link tracker fulfills these conditions, you are using the best link tracker.
